Internal Analysis: State Key finding from an internal assessment of Hurtigruten.

 

I need the key findings not the SWOT analysis so I need the outcome of the analysis and the key findings of the analysis should match the main problems as follow

 

Section 1: Problem Statement

Hurtigruten is a Norwegian cruise company that specializes in expedition cruises to the polar regions. The company has been successful in recent years but faces several challenges.

These challenges include:

Increasing competition: The polar regions are becoming increasingly accessible, which is leading to more competition from other cruise companies.

High operating costs: The cost of operating in the polar regions is high. This is due to the remoteness of the region, the harsh climate, and the need for specialized equipment and services. This high-cost structure makes it difficult for Hurtigruten to maintain its profit margins.

The climate in the polar regions is changing, which is making it more difficult to guarantee a safe and enjoyable experience for passengers.

Strategic Decision: Hurtigruten needs to choose between focusing primarily on polar expeditions or expanding into warm-water expeditions. Which will affect the company's growth, profitability, and competitive positioning in the expedition cruising market.

 

 

Section 4

Alternatives Assessment: Assess the following two Alternatives: 1. Should Hurtigruten continue to be a polar specialist in the expedition market? 2. Should Hurtigruten aim to operate extensively in warm waters? Ensuring to list the pros & cons of each alternative.

 

Section 5

 

Recommendation: Based on the assessment above, what is your recommendation.

Case study Hurtigruten: Sailing into Warm Water?