international Business

xerox and Ford company strategy All Sections What strategy do you think the company xerox and ford company have? Is this a product that follows a transnational, global standardization, international, or localization strategy? I think the strategy Xerox has is the global standardization strategy because in the book it talks about how Xerox had an international strategy but it ultimately failed due to their negligence to fix the firm cost structure and other global competitors started to work around the patents they had to compete with them. Canon, a recognized brand, started to produce its own photocopiers in more efficient manufacturing facilities and got the price lower than Xerox's copiers. So the failure to reduce cost structure hurt them tremendously and when you have a product like this it's best to shift to a global standardization strategy because it is more of a long term cost effective solution to advance ahead of the competitors. However Ford and the automobile industries have a different product that doesn't allow for much customization anymore for some. Meaning Ford follows a global standardization strategy in order to reduce the cost it takes to acquire a customer on the global scale with ads and commercials. They also try to pick the best locations to sell their cars where people can afford them which is why they have many manufacturing facilities to reduce the cost of their automobiles and bring the benefits to the people and the economy with Ford and other auto companies producing electric cars to help the planet. So I would say they have leaned more towards the global standardization strategy since beginning their journey and will continue to do so because it has worked for them for such a long time