Question
International businesses use a variety of global entry methods to compete in another country outside their home country. These include (1) Export/Import Business (2) Licensing
International businesses use a variety of global entry methods to compete in another country outside their home country. These include (1) Export/Import Business (2) Licensing (3) Franchising (4) Strategic Alliances (5) Joint Ventures (6) Foreign Acquisitions (7) Wholly Owned Foreign Subsidiaries. See page 212-216 in eText.
Part 1: (a) Select/describe an international business that has entered/competed in another country outside their home country (be specific) and describe their entry strategy into that country
Part 2: (a) Identify/discuss at least 2 advantages and 2 disadvantages of their chosen entry strategy (b) Comment on whether the chosen entry strategy is appropriate for the company in that host country and why
Make sure your responses reflect your understanding of key concepts discussed in this week's reading and that you know how it applies to the company in that host country
(400-word minimum)
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