International Franchising

We looked at exporting as a way to enter a foreign market. Buying a company is another option, but for this assignment, you will look at franchising as entry strategies for international markets.

Session Long Project 4 Resources

https://saylordotorg.github.io/text_fundamentals-of-global-strategy/s07-03-entry-strategies-modes-of-entr.html

https://saylordotorg.github.io/text_fundamentals-of-global-strategy/s04-01-the-five-stages-of-going-globa.html

https://saylordotorg.github.io/text_exploring-business-v2.0/s07-02-opportunities-in-international.html

https://www.entrepreneur.com/franchises/topglobal

https://www.franchise.org/

Presentation

Over the last three modules, you have learned about international business and developed skills that will serve you now and in the future. It is time to put those abilities to work. You will present a franchise opportunity to an investor.

Select a franchise and a market outside of the United States. Research the process, cost, chosen market, and market from the type of business.

THE PITCH IN WRITING

Write a 250- to 350-word document sharing the following:

A brief description of the franchise including initial costs

Target Country Market and Rationale

Market for the type of business

Why this project would be a good investment