International Global Market Entry Plan

Overview:

You will undertake a marketing opportunity analysis of a foreign market in a country you have chosen. In this process, you should be conducting appropriate research to make a comprehensive assessment of both the country and the market in order to design a marketing plan to enter that market. you need to focus on the relevant information. Choose a North American company/product/service that has not been marketed before in your target county. Specifically, they cannot have a physical presence in the country; i.e. available online in the target country is acceptable. Ideally, choose a company that is consumer-oriented (i.e. not B2B) and has grown to the extent that they are ready to look beyond North America (i.e. don't choose a small restaurant chain with 2 or 3 restaurants) Throughout the document; contrast your target country to the home market Remember this is a marketing / selling document - use graphics / graphs / visual

Company: Tesla; Country: South Africa

Situation Analysis:

The Situation Analysis section of the marketing plan should include the following four sub-sections:

Question 1: Target Country Assessment (800 words)

This is a brief look at the Political, Economic, and Natural environment of your target country. Contrast to Canada.

What are the key differences that you need to be aware of when launching in your target country?

(Tesla to South Africa)

requirements:

Provide map(s)

Identify the trade policies and laws that can help or hinder your company.

Identify any existing political risks. Assess currency risk using a tool.

Compare currency to Canadian over 5 years using the online tool.

Provide the implications of your launch when you provide facts.

Question2: Analysis SWOT of Tesla to South Africa ( 200 words)

requirements:

A summary of the critical internal strengths and weaknesses of the company and products (as related to their entry into this new market), external opportunities (positives), and threats (negatives) in this country.