Question
International Management. 1. Visit Lenovo's website at lenovo.com , Review some of the latest developments. In particular, pay close attention to its product line and
International Management.
1. Visit Lenovo's website at lenovo.com,
Review some of the latest developments. In particular, pay close attention to its product line and international expansion. Using the country/language tab in the upper center of the screen, choose three different countries where the firm is doing business: one from the Americas, one from Europe, and one from Southeast Asia or India.
- Compare and contrast the product offerings and ways in which HP goes about marketing itself over the Web in these locations. What do you see as some of the major differences?
-Second, using Figure 6-2 and Table 6-3 as your guide, in what way are differences in organizational cultures internationally likely to present significant challenges to Lenovo's efforts to create a smooth-running international enter- prise?
- Look at the web page showing Lenovo's leadership team. What do you notice? What would you see as two of the critical issues with which management will have to deal?
- Third, what are two steps that you think Lenovo will have to take in order to build multi-cultural team effectiveness? What are two guidelines that can help it do this?
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