International marketers coordinate their efforts to utilize the synergies arising from being both 'local' and 'global' at the same time. But now companies operating in foreign countries might be faced international challenges especially changes in consumer behaviour and acceptance to their international products. For example, modern boycotts frequently take the shape of anti$-$consumption actions by consumers who choose to engage in market activism by declining to purchase products and services because their suppliers are connected to particular social, political, ethical, or environmental issues $($Seyfi & Hall, $2020).$ There have been claims that growing public knowledge and focus on corporate social responsibility has propelled boycott efforts.

Q Provide Recommendations based on your readings,you should reference correctly, using the Harvard style