International Marketing

ANSWER ALL QUESTIONS.

Question 1

Go to IUKL Website.

Browse and discuss in details two examples of rational approach and two examples of emotional approach.

Question 2

Find a real advertisement and discuss. Comment whether the advertisement is using rational and emotional approach.

Question 3

Discuss in full details with 2 examples each.

1. Corporate advertising
2. Image advertising
3. Advocacy advertising.

Question 4

1. Find and discuss what is Digital Economy
2. The concept of Digital economy
3. In Digital economy what will be developed
4. How government agencies promoting it.