International Marketing: As business operations move across borders, many issues can arise. Select either an American or Mexican product to analyze specific marketing$-$related issues encountered when introducing it to a foreign market $($e$.$g$.,$ select a foreign market to enter that is culturally different from the product$$s originating country$).$ Lastly, present a managerial remedy to issues encountered $(2-3$ sentences only$).$ Select a nation and$/$or product that you have not previously analyzed.

Module topics: planning to achieve company goals, alternative market$-$entry strategy factors, utilizing international strategic alliances, aligning a product and its intended market, quality importance and how it is defined, physical, mandatory, and cultural requirements for product adaptation, product attributes to overcome resistance to acceptance $($e$.$g$.,$ country$-$of$-$origin, etc.$),$ distribution channels, impact of e$-$commerce, etc.

Use class$-$related terms, concepts, and theories to move your post from a summary to an analysis. Do not reiterate specific company, culture, and$/$or nation examples already presented in the textbook. Include at least one news article from a quality resource detailing a firm$$s experience entering a foreign market.