International Marketing Assignment Essay Question Directions: You will construct an essay that will focus on the difficulty of doing business (and entering a market) in a particular place. You will use the sources we discuss in class (Wikipedia, state.gov, trade.gov, doing business in, etc. and prepare a deep dive report on how to enter a market if you are a maker of fast fashion clothing. The focus of our essay will be on VIETNAM and the essay can be formatted as: Introduction - 5-7 sentences (can be written last if needed) Body 1, 2, 3 - 7-8 sentences (compare your target market, employed, education, training, GDP per Capita/ income, Minimum wage/ poverty line, urbanization - shopping mall, political divide, demographic structure, communications, political environment of market you are trying to enter, what percentage of female, what percentage are target group, school leaving age, percentage of the population that go to university, explain choice, explain opportunities/ challenges, Target country +3 more, explain why choosing market and what attributes it has Conclusion 57sentences Sources you can use: CIA.gov (culture section, doing business data, select economy) Trade.gov (country commercial guidance, market entrance strategy, drill down into country commercial guides, and distribution and sales channel) PS - Any help is always appreciated, just trying to expand on what I already have