International Marketing Plan

$1.$ Executive summary: KAMAL

I. Company mission and experience

ii$.$ consumer preferences and trends

$2.$ Situational Analysis. RUBI

I. Company Analysis, as well as assets and skills

II$.$ Market Analysis $($Political$/$legal$,$ regulatory environment$($ present and expected$),$ economic, social and cultural, demographic, technological, natural and physical environment, PESTEL$)$

III. $($Business Environment Analysis, Nature of demand, Elasticity of demand, Product category, competitive Analysis$($Porter$$s Factor Analysis$)$ RUBI

$3.$ SWOT analysis $($ SANDEEP$)$

i$.($company$$s internal and external strengths and weaknesses and external opportunities and threats.

ii$.$ Implications of SWOT analysis

$4.$ Objectives$($ SANDEEP

$($Based on the SWOT analysis, the possible objectives for expanding international marketing should include global and market objectives$).$

$5.$ Recommendation of the marketing strategy$($ RANJANA$)$

$($TSP framework, Target market, positioning and entry strategy$)$

$6.$ Marketing mix strategy $($RANJANA$)$

$($ Product, place, distribution, and promotion$($ including the promotional budget$).$

Marketing sources, factors.

$7.$ Planning budget RAM

$1.($Planning assumptions, forecasting sales, and profitability

$2.$ market share, costs like capital, operating or marketing$)$

$3.$ Marketing calendar and timelines.

$8.$ Implementation of the Plan and control NISHA

$($ This section includes all the tactics and actions required to successfully implement the market entry$/$expansion program. Contingency plans should be included$).$

$9.$ Appendices $($overall company$$s core foundation from their establishment and to future references$)$ Nisha

i$.$ Company$$s operating revenue for the last three years, financial resources of the company, Nisha

ii$.$ Company analysis regarding the structure of the company, domestic market positions, and reputation Kamal

$10.$ Bibliography and References$($ KAMAL$)$

YELLOW PART DEADLINE: $2$ND MARCH SATURDAY $10$ PM

RED PART DEADLINE:$6$TH MARCH WEDNESDAY

Please use Grammarly, APA citations, grading rubrics, and the marketing framework for a more detailed description of your work.

You must provide the link and references on APA style for it easy to adopt it$.$