International Marketing Plan $-$ Group

Section $2$: Group Elements

Team Project $($International Marketing Plan$)$

The International Marketing Plan focuses on the practical application of the concepts learned in this course along with core concepts learned in Introduction to Marketing $($Mktg $2270).$

As part of your marketing plan, you will choose a product that you want to expand into an international market and evaluate various factors and how to do business in a region through the preparation of a report including:

$$ Executive Summary

$$ Table of Contents

$$ Introduction

$$ Company Analysis

$$ Market Analysis

o Political$/$Legal Environment

o Economic Environment

o Social and Cultural Environment

o Demographic Environment

o Competitor Analysis

$$ SWOT Analysis

$$ Objectives

o International Objectives

o Market Objectives