International Marketing Plan

Open Peet's coffee from San Francisco Bay Area in Toronto Canada

Assignment

Customer Profile: Provide a detailed description on the customers, including their needs, wants, challenges, available solutions and how your product/service will provide a solution.

Please add reference and in text citation

I provide an example for you in the bellow. Use it only as an example.

Matthew's Violin Customer Profiles Since Matthew's business is targeted for the global market, there will be a wide range for ideal customer groups. Age range: 5 - 45 years old. With multiple classes made for kids and adults, Matthew can access to numerous customer with different ages to enroll his classes Gender: Both male and female Income Level: the courses cost around $20 for separate classes to $200 for each level courses so people with different income, either low or high, can access to the courses Level of education: Primary school, secondary school: target customer for kids beginner classes High school, college, university: beginner classes for adults, intermediate classes, separate classes Graduated, workers, other groups: intermediate classes, advance classes, separate classes Language spoken: English. Since Matthew's videos are mostly recorded in English, customers who are fluent in English will take the courses because they can understand the lessons easily. Matthew can add more videos in other languages or subtitles to access more customers from other languages. Geographic location: Mostly Europe and North America including Canada, United States where English is main language