Question
International Marketing The difference between domestic marketing and international marketing is that in the latter case, marketing takes place in more than one country. aHow
International Marketing
The difference between domestic marketing and international marketing is that in the latter case, marketing takes place in more than one country.
aHow would you define international marketing?
[2 marks]
bGive one example of any brand that has a different marketing approach abroad. (For instance, McDonald in India does not sell beef burgers due to religious reasons.)
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Capital Markets Institutions Instruments And Risk Management
Authors: Frank J. Fabozzi
5th Edition
0262029480, 9780262029483
