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International retailer IKEA is known not only for value - priced furniture and home goods ( providing form utility ) , but also for the

International retailer IKEA is known not only for value

-

priced furniture and home goods

(

providing form utility

),

but also for the unique children

s playrooms and family cafeterias offered in all its stores. These amenities enhance which type

(

)

of utility for IKEA customers?

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