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Internationalization Process ] 1) Take one multi-national firm of your choice between: IKEA, or Carrefour. Please explain the international expansion strategy (internationalization path) of your
Internationalization Process ]
1) Take one multi-national firm of your choice between: IKEA, or Carrefour. Please explain the international expansion strategy (internationalization path) of your company by applying Uppsala model. To what extent do your company follow the Uppsala Model? And to what extent do your company not follow the Uppsala Model?
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