Internet Economics: Consumers and New Media Markets Section A (Theory) - 20 Points What is Internet Economics as defined by Paolo Cellini? (5 points) Briefly discuss the different Layers of the Internet according to LIIF Model i.e., the content layer, internet intermediary layer, internet access layer etc. and give relative examples in each layer (10 points) How does the internet impact the economy as viewed from the supplier, consumer and manufacture's side? (5 points) Section B (Real World Scenario) - 20 Points What is Facebook's business model and how does Facebook's advertising model work? (10 Points). In your opinion, will the rapid technology advancement continue to have an impact on the economy? If yes, explain why and if no, state the basis for your argument and give examples (8 Points). prepare a graphical representation (Bar graph or pie chart) of internet use among users aged 18-49 in your country of residence for the period financial year 2019-2020. (2 Points)

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