Internet Service Providers are tasked with providing internet for a population that is rapidly relying on these services even though the infrastructure is not best developed. To combat this challenge, they can reduce the customer expectations so that they can be aligned with the best that the companies are able to achieve. For example, they could segment their customers and create internet plans that cater to all their different audiences. For example, through customer analysis, they will establish at which times their different customers need internet the most. That they can offer specific plans for them. Say for a house where the kids and parents to school daily, they could offer night plans and hence connect others during the day like offices