Interpretation of Customer Services Quotation from Great Thinkers. INSTRUCTION: Analyze and discuss each quotation. Use concrete examples to justify your answers. Here are the quotes: 1. "There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else." - Sam Walton - Travis Biggert 2. "Your most unhappy customers are your greatest source of learning." - Bill Gates - Amanda Austin 3. "Treat the customer like you would want to be treated. Period!" -Brad Schweig 4. "Customer service should not be a department. It should be the entire company." - Tony Hsieh - Taylor Chastain 5. "Customer service is about empathy." - Chaz Van de Motter