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Interpreting Gross Profit Company A and Company B operate in the wholesale shoe industry in Wisconsin. In 2009, Company A had a gross profit of

Interpreting Gross Profit

Company A and Company B operate in the wholesale shoe industry in Wisconsin. In 2009, Company A had a gross profit of $800,000 whereas Company B had a gross profit of $240,000. Both companies had approximately $2.4 million in sales.

(A)Identify at least two factors that could account for the large difference in the two companies' gross profits.

(B)If you were the president of company B, what strategies might you implement to increase your firms' gross profit?

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