Interpreting Market Segment Information from a Secondary Database Many marketers who wish to identity a target market will utilize off the shelf" market segmentation schemes developed by large marketing research companies. In this scenario, you're the brand manager for a beverage company. You are looking to launch a new energy drink beverage, and you'd like to know more about the type of consumers who are most likely to be interested in drinking energy drinks You paid for access to a marketing database that segmented consumers into 50 segments. After reading the description of the 50 segments, there were 4 you identified as being potentially appropriate: "Tenacious Teens", "City Sentries", "Country Colonizers", and "Metro Mixers." You ran a report on these four segments that was based on their answer to the question "Yes or No, do you Love drinking energy drinks?". The results are reported in table below along with the totals reported for all 50 of the segments combined. Click the icon to view the table of the results of the four segments shown, which segment is the largest? Segment is the largest with the segment % value of %. (Round to two decimal places.) Segment Name Tenacious Teens City Sentries Country Colonizers Metro Mixers Total Segment Segment Count Estimated Behavior Count 220,000 8,800 130,000 3,900 300,000 3,000 250,000 7,500 900,000 23,200 Segment % is the ratio of the segment count of a particular segment to the total segment count