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- intro page explanation of what the 4 P's are and why they're important - one page each on each of the 4 - define

- intro page explanation of what the 4 P's are and why they're important

- one page each on each of the 4 - define them, and give specific examples of what they might mean to the new owner in this area or for this application (i/e place - what their choices in the area they might have)

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