introduce a marketing plan to bring bidets (japanese toilets) into the United states.

he second part of your paper is the marketing plan portion. It will include the following actions: 1. Mission Statement-Genenal satement of product or service being sold, markets to which it is being sold (geographical, market segments), and major benefit being delivered to these markets (2 points) 2. SWOT Analysis- Intemational internal strengths and weaknesses of your company; extemal opportunities and threats (have a table showing this) ( 8 points) 3. Market Analysis- Indication of the needs and desires of the market; estimation of the market potential for yout product of service ( 4 points) 4. Competilor Asalysis- Who are the major competitors, and what are its streng ths and weaknesses? (Have chat with accompanying explanation. )(6 points) 5. Objectives-Projected siles, market share, casts, and profit for the first 5 years of business. You should be specific in your catimates and justify fully. You should have carefully developed charts and graphs with rwalisticlectial numbers and financials. (7 points) 6. Market Entry Strategies- Explain in general the major ways in which the prodiclservice will be introduced to the matket. The following are various options from noss complex to simplest (3 points) 1. Local subsidiary - set up your own distribution netwoek in the counsry (you run it yourself) B. Joint venture - form a partnership with a local wecessful company C. Sales agents - hire local sales representatives to sell your productiservice D. Licensing - contrat with local besinesses to sell your product 7. Target Market - be specific in explaining the target manket(s) to which your following maket mix recoemendaticos are designed to appeal (3 points) 5. Marketing Mix (8 poiets) A. Product-explain the specifics about your product or service. If it is currently marketed in the States (or elsewhere) explain what specific adapeations are required for this new make1 B. Promotion - explain in detail all the varieus promotion methods you will uses - advertising (and what kind), ales promotion (much as coupons, contests), perwonal selling publicity C. Place/Distribution-provide specifics for the general market entry strategies you identified in 6 . above D. Price-explain the type of pricing strategy you will uses (e.g., differential pricing, price skimming, penetration pricing, psychological pricing, promotional pricing) 9. Implementation (4 points) A. Organizational chart B. Time table with goals established (in chart/table form) he second part of your paper is the marketing plan portion. It will include the following actions: 1. Mission Statement-Genenal satement of product or service being sold, markets to which it is being sold (geographical, market segments), and major benefit being delivered to these markets (2 points) 2. SWOT Analysis- Intemational internal strengths and weaknesses of your company; extemal opportunities and threats (have a table showing this) ( 8 points) 3. Market Analysis- Indication of the needs and desires of the market; estimation of the market potential for yout product of service ( 4 points) 4. Competilor Asalysis- Who are the major competitors, and what are its streng ths and weaknesses? (Have chat with accompanying explanation. )(6 points) 5. Objectives-Projected siles, market share, casts, and profit for the first 5 years of business. You should be specific in your catimates and justify fully. You should have carefully developed charts and graphs with rwalisticlectial numbers and financials. (7 points) 6. Market Entry Strategies- Explain in general the major ways in which the prodiclservice will be introduced to the matket. The following are various options from noss complex to simplest (3 points) 1. Local subsidiary - set up your own distribution netwoek in the counsry (you run it yourself) B. Joint venture - form a partnership with a local wecessful company C. Sales agents - hire local sales representatives to sell your productiservice D. Licensing - contrat with local besinesses to sell your product 7. Target Market - be specific in explaining the target manket(s) to which your following maket mix recoemendaticos are designed to appeal (3 points) 5. Marketing Mix (8 poiets) A. Product-explain the specifics about your product or service. If it is currently marketed in the States (or elsewhere) explain what specific adapeations are required for this new make1 B. Promotion - explain in detail all the varieus promotion methods you will uses - advertising (and what kind), ales promotion (much as coupons, contests), perwonal selling publicity C. Place/Distribution-provide specifics for the general market entry strategies you identified in 6 . above D. Price-explain the type of pricing strategy you will uses (e.g., differential pricing, price skimming, penetration pricing, psychological pricing, promotional pricing) 9. Implementation (4 points) A. Organizational chart B. Time table with goals established (in chart/table form)