Introduce and analyse PepsiCo customer profitability of two customer groups of the company, assuming one being profitable and another incurs losses for the company for the current year. In the analysis, it should include following particulars:

i) loss- incurring customer group for the company

ii) income-generating customers for the company.

In answering this question, you need to use hypothetical but logical figures. Therefore, you should do appropriate research about the company's operations and its activities with that specific customer groups. For example, based on your research, identify appropriate customer activities across three levels (i.e., order-level, customer-level and market-level), their cost drivers and estimated cost per unit of customer activity driver, and a number of estimated activities for each activity identified. State any assumptions that you make in answering this question. Please attach your tables and calculations as an appendix at the end of the report.

This is only limited in PepsiCo. no reference but require an example and analyse of the activity cost using logical and hypothetical figures. thank you