Question
Introduce the case study including challenges (global trade is more difficult for small business than large) in the environment (back, country, finance sector) explained and
Introduce the case study including challenges (global trade is more difficult for small business than large) in the environment (back, country, finance sector) explained and the problem being solved with the analytics and technology.
The case study link: https://www.mckinsey.com/industries/financial-services/our-insights/smarter-analytics-for-banks
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
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