Introduction - Budgeting

Budgeting is most useful when it is integrated with a company's strategy, which specifies Also, budgets are an integral part of management control systems. In this assignment, you will develop a sales budget based on your company's strategy (you also need to consider cash flow). Then, you can use this sales budget to investigate any deviations.

Requirements:

Part 1 (5 points)

1) Describe your team financial goals, overall strategy and marketing strategy (including your 4 Ps). Prepare a target profit analysis based on your financial goals and strategy discussed above. Submit your word document & Excel file to Canvas.

Part 2 (5 points)

1)Prepare a sales budget for the ERPSim Extended Game R1 & R2. Explain how you formulate your sales budget based on your financial goals, target profit analysis and strategy discussed in part 1. The sales budget should be by products, distribution channels & market segments.