Introduction

In this assignment consider critical areas such as market segmentation, target markets, and pricing strategies.

Company chosen: Carolina Beverage Company

Country chosen: India

Make a marketing brief in which you justify your assertions for each of the following:

Develop a brief profile of the country that you have chosen. The summary should include:

Geographic and historical data of this country related to international business.

Political and legal environment for conducting international business.

Business customs and practices.

Economic environment.

Choose the primary market segmenting method you will use from the following list and explain your rationale.

Geography.

Psychographics.

Demographics.

Describe the target market for your company's primary service.

Notes: This all information I have