Hello tutors, no guess work please

Marketing case study, In early 2001, Gujarat Cooperative Milk Marketing Federation (GCMMF)1 planned to leverage its brand equity and distribution network to turn Amul2 into India's biggest food brand. Verghese Kurien, Chairman of GCMMF, set a sales target of Rs.10 bn by 2006 as against sales of Rs 2.3 bn in 2001. In 2001, GCMMF entered the fast food market in India with the launch of vegetable pizzas under the brand name SnowCap in Ahmedabad, Gujarat. GCMMF was also planning to launch its pizzas in other western Indian cities like Mumbai, Surat, and Baroda.

Depending on the response in these cities, GCMMF would decide to introduce its pizzas in other cities in India. The pizzas were offered in four flavours: plain tomato-onion-capsicum, fruit pizza (pineapple-topped), mushroom and 'Jain pizzas' (pizzas without onion or garlic). GCMMF launched the pizzas in the Rs.20-25 price range. The existing players in the pizza market, like Domino's, Pizza Hut and Nirula's offered pizzas at nothing less than Rs.39. (Refer Exhibit I). Analysts felt that GCMMF's move would force the existing players to reduce their prices in the long run.

Question 166 Is it safe to combine hydrochlorothiazide, amiloride, acetazolamide and digitalis (125 g per day) in a hypertensive patient with idiopathic intracranial hypertension (pseudotumour cerebri)? Question 167 What is the best indicator for monitoring the efficacy of treatment or the progress of the disease in pseudotumor cerebri? Is it by the disappearance of papilloedema, the relief of headache or by frequent visual field examination or cerebrospinal fluid (CSF) pressure? Question 168 What is the definition of 'bursting' when describing a headache? Question 169 1. What drugs, other than tricyclic antidepressants, can be used in prophylaxis for daily tension headache? 2. Is propranolol an effective treatment? Question 170 Are maprotiline and imipramine as effective as amitriptyline in the treatment of tension headache? Question 171 How often does migraine headache present unilaterally? Question 172 Are ergotamine-containing preparations contraindicated in the treatment of resistant migraine in hypertensive patients? Can I give it, under close supervision of the blood pressure, in the emergency room? Question 173 Should ergotamine be given to abort a migrainous attack in a pregnant female? If not, what is the recommended alternative? Question 174 What is the frequency of migrainous attacks above which prophylactic therapy should be commenced? If commenced, for how long should the treatment be continued and what should be done if frequent attacks recur after discontinuation of the prophylactic treatment? Question 175 Is verapamil more effective in migraine prophylaxis than flunarizine?