9-33. MESSAGE STRATEGIES: PERSUASIVE BUSINESS MESSAGES [LO-3] Whole Foods Market has grown its market share by catering to consumer desires for healthier foods and environmentally sensitive farming methods. Along with selling these products, the company makes a commitment to actively participate in their stores’ communities. Whole Foods not only donates 5 percent of after-tax profits to not-for-profit organizations but also financially supports employees who volunteer their time for community service projects. Many Whole Foods stores donate food and household supplies to food banks in their local communities.