Introduction Negotiation is an important component for the hospitality,r and tourism sector that involves multiple parties developing viable contacts for mutuallv beneficial outcomes. For Parents against Drunk Driving {FADEl], the use of 5MP to get the best contracts with El Camino Lodge and Golf Resort Hotel for their conference and lodging facilities were effective. However, events belvond the scope of PADD's management led to its members being disgruntled and demanding the termination of their stav at the hotel. With the repercussions being dire, it is apparent that negotiation should be the foundation for decision maldng on the watt:r forward. The hotels and resorts expect to recoup their invesbnent. Hence, relationship marketing should be within the scope of the negotiation techniques to be adopted. PDD, 5MP, and the hotels should develop the best decision that depends on negotiation tools for successful outcomes. An indepth analysis of the case should reveal the best alternatives to negotiation that can ascertain favourable outcomes for FADE} and the hotels