2. Introduction of Cornwall tourism destination, including a visual of the location as a tourism destination. Throughout your presentation, use and appropriately reference the Visit Britain, and the Visit England, Wales, or Scotland websites and the linked local Visit.
4. Define the Marketing Mix (4Ps), then briefly introduce Cornwall tourism destination you are going to explain the 4Ps with and describe the tourist type(s) according to Cohen the destination appeals to. Use and reference marketing textbooks for your description of the 4Ps, and Cohen (1972) for the definition of your selected tourist type(s What kind of product does the Cornwall offer to its customers (tourists)?
6.   What are the prices for those products being offered to tourists at the Cornwall? You may highlight different price ranges, discounts, etc. Compare the prices of your chosen destination to those at similar, competing destinations. Use and appropriately reference marketing and tourism textbooks for your understanding of the key concepts.
8.   Where can potential visitors choose and buy the products in Cornwall? Availability/distribution channels/travel agents (online/offline). You may relate this to Cohen's tourist types (for example, is booking packages for organised mass tourist Use and appropriately reference marketing and tourism textbooks for your understanding of the key concepts.
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10. How does your Cornwall tourism communicate (promote) its products/services to potential/existing tourists? What is the target market segment, and how is this being targeted? Highlight how the destination's products are being advertised through print/electronic/social media. Use and appropriately reference marketing and tourism textbooks for your understanding of the key concepts.
11. using the CCCU Harvard Reference system and showing all of the sources used and cited.
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13.  briefly comment on the overall effectiveness of the Marketing Mix (4Ps) of your chosen destination in appealing to the tourist type(s) it serves. How do the 4Ps complement one another? How do the 4Ps fit with the expectations/ behaviors of the tourist type(s) (Cohen)? Do not include new sources in this section.
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