1. Introduction of Global B2B Companies: Introduce two B2B companies, including a brief overview of their products and their respective target markets.
2. Marketing Strategies: Compare the marketing strategies for each company, including their corporate strategies, business-level strategies, and functional strategies.
3. Business Model Components: Compare the customer interface, core strategy, strategic resources, and value network for each company with a global perspective. Include a competitive analysis chart that minimally includes both companies.