Introduction

Sales activities and processes vary by organization and individual but generally include prospecting, using a pre-approach, using an approach, making the sales presentation, overcoming objections, closing the sale, and having postsales follow-up.

Much of the process is information gathering to allow a salesperson to make the right pitchto the consumer that will match the consumer needs with the product or service benefits and features. Compay Kate Spade.

• Define and analyze a set of sales goals for the business (being sure they are measurable), and justify why those goals were chosen.
• Analyze viable sales strategies and at least two tactics that are suited to the target market, and explain why they are suitable and were selected.
• Design methods or actions to motivate and manage your sales team, including why the methods or actions can be successful.
• Design a well-supported evaluation plan with plausible and thoughtful rationales.
• Analyze an integrated marketing plan, including how it will impact the sales plan and business.
• Cite any sources you use.