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Introduction The Southwest Airlines: In a Different World case. This case tracks some of the origins and strategic decision making of Southwest Airlines to maintain
Introduction The Southwest Airlines: In a Different World case. This case tracks some of the origins and strategic decision making of Southwest Airlines to maintain its distinctiveness among other airline competitors. Task Please answer the following questions regarding the Southwest Airlines case. Briefly describe why Southwest has been so much more successful than its competitors? How has the original strategy been altered in recent years and how did Southwest factor in its company culture in those decisions?
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