Introduction: This assignment's purpose is to apply the SWOT and PESTLE analysis techniques in a real-life situation. Case Description: Jamal Obu had been working at BlackBerry Limited for five years as a marketing analyst when he was asked to conduct a strategic environmental assessment for BlackBerry by the vice president of Marketing. Although BlackBerry once enjoyed the bulk of the mobile phone market, by 2015 BlackBerry was struggling. The competitive advantage that BlackBerry enjoyed was due in large part to their small phone with little buttons that looked like blackberries. However, Apple and Samsung developed cell phones with touchscreens and digital keyboards that made the BlackBerry cell phones appear ancient. Conducting a SWOT to Guide Strategy Jamals boss wanted a strategic environmental assessment to guide the company in their strategic planning. BlackBerry was caught completely off-guard by the rise of Apples iPhone, and they needed to devise a strategic plan to recapture market share. Jamal and his fellow workers would need to develop a vision for the company's future if they expected to compete. Jamal decided to use a SWOT (Strengths, Weaknesses, Opportunities, and Threats) as a framework to evaluate BlackBerrys situation because he knew that format would allow him to organize the quantitative and qualitative data necessary to help him understand the external and internal factors at play. Requirements: You are the consultant for Jamal and are kindly required to research the Blackberry company and its products, perform a PESTLE analysis, and a SWOT analysis. Based on your outcome, you will suggest a strategy for Blackberry. Details: - Perform a PESTLE analysis of the Canadian market. - Perform a SWOT analysis of Blackberry. Please, explain your analysis in detail. - Suggest a strategy for Blackberry to return to the handheld market. Your report structure should include a preface, an introduction to the company, your analysis, and recommendations. Please, do not forget your references. The marking rubric under the course content will be used for evaluation