Introduction to business marketing

Dy Tuyen Riddell - Monday, 27 July 2020. 7:5/ PM Hello Team 3: Here's the information for your case analysis. I have also attached the original case for you to read. Please submit your analysis as a reply to this post. Thank you. The Product mix of Amazon Amazon started as an online bookseller and has transformed into a company with a diverse range of products and services. The company is considered as a titan of e-commerce, ranging from services like online payments, data storage, logistics and others[1]. The company has ventured into services, besides its core business of selling products online. Amazon Prime, one of the signature membership programs of the company has an estimated 85 million subscribers in US alone[2] Amazon in Canada Amazon was launched in Canada in June 2002, and at the time Canada Post was the sole distributor of Amazon products[3]. Over the years Amazon has hugely expanded its product and service mix in Canada, and today the company sells a very large number of its own products, provides a platform for other sellers, and provides services including Amazon Prime, AWS (Amazon Web Services) and others. Group 3 Analysis: Analyse the product and service mix for Amazon Canada (and not the multinational) and perform a (Boston Consulting Group) BCG Matrix analysis