Introduction to Data Analytics

The year is 2000 and you are an executive serving on Blockbusters board. You have heard of this new company called Netflix, but you are not sure what they do. You have heard that the founders, Reed Hastings and Marc Randolph, want to make you an offer to buy them out.

However, first you must conduct some data analytics to decide whether there is a good business case for this.

1. What methods of data analytics would you use to justify your decision to the rest of the board and why?

2. What is the outcome of your analysis?

For the purposes of this activity, assume that you have the most up to date data analytics technology and methods at your disposal (as of 2022).