Introduction to Interviewees: "I am currently taking a course on digital marketing. I am collecting research about the way that people interact with [particular product or service name]. Please answer the following prompt with as much detail as possible." Introduction Question What product or service did you purchase from [company name]? Response: Prompt Please tell me about your experience leading up to, during, and after making your purchase. Provide as much detail as you can remember regarding how you interacted with the brand (for example, getting an email, hearing about it from a friend, or seeing an ad), how you felt and what you thought about during each of those interactions, and what actions you took. Notes (capture all thoughts, feelings, touchpoints and actions)