Introduction

What is the purpose of this report?

What is the problem (performance, positioning etc.) identified to be addressed in the report? Briefly state the report's recommendation(s) for improvement.

2. Background (Organization's Profile: Firm, Industry and Economy) Describe the organization's values and culture.

Describe the organization's design, legal, financial, operations, marketing structures.

Describe the industry/organization situation.

Describe the industry competition based on marketing mixes/market offerings.

Describe the organization's relationship with the global business environment (how it impacts the global economy and vice versa).

3. Performance Analyses What is the performance status of the organization?

Assess the key performance indicators (KPIs). 4. Recommendation(s)

What are the proffered solutions to tackling the organization's challenges and improving its performance?

5. Conclusion

Summarize the report justifying your recommendation(s), stating the importance and benefits to the

organization.

6. Exhibits (Optional)

7. References All citations should be in APA 7th Edition

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