Introduction $$ Your sales presentation should have a title page and an introductory page that displays critical information related to you as the seller as well as the organization for which you work.

Agenda or Outline of Key Discussion Points you will address during the sales call.

A section that outlines the main points regarding the features, advantages, and benefits $($FAB$)$ of the product or service that you intend on discussing in your presentation.

Integrate the product or service features and benefits specific to the customer needs.

Include a business proposition for the buyer. This should include a comparison of the value of your product or service to the investment or cost$.$ Essentially, why is this product important to the buyer?

Present your marketing plan to the buyer. This should include a brief description of how the sale will be finalized, examples, pricing, and delivery terms.

Part $2$: Deliver the Sales Presentation

After completing your PowerPoint, record a $10-12-$minute video that demonstrates your ability to execute a sales call. Refer to the Class Resources for assistance on utilizing Loom to record your presentation. Be sure to focus on integrating the following sales engagement methods and creative product demonstrations into your sales presentation:

Opening: Your opening should be geared toward maximizing the chances that the person you are speaking with will want to hear more from you and will continue engaging in the sales call. In addition to the personal selling skills you have previously practiced in this course related to presence and communication, you should extend a greeting and a brief introduction of yourself and the organization for which you work.

Customer Participation: Your technique should be geared toward warming up the customer to engage and actively participate in the sale.

Use of Persuasive Communication: Ensure that the sales presentation links the features and benefits delivered by product or service with the needs and desires of the customer.

Provide Proof: Ultimately display or demonstrate that the product or service can meet the need of the customer. $($a$)$ Use of Visual Aids: The use of visual aids should support both proof and participation; $($b$)$ Creative Demonstration: Integrate physical evidence of the product or service. Consider using a sample or use case that displays expected outcomes of utilizing the product or service; $($c$)$ Dramatization: When appropriate, experiment with implementing theatrical or engaging presentation during the product demonstration.

Trial Close$($s$)$: You should attempt a minimum of one trial close. Appropriate closes can be embedded throughout the sales presentation.

General Requirements

You are required to include speaker notes in the notes section of each slide. The speaker notes should include speaking prompts to assist in guiding your sales presentation. Additionally, the sales call objectives that you created in Part $1$ of the assignment should be aligned in the presentation and visible in the speaker notes to demonstrate where and how you intend to meet those specific sales objectives.