IntroductionWorldwide force Parcel is part of the Royal Mail Group, which is considered the leading company in the field of Providing postal parcel delivery services, it offers many services including guaranteed delivery in days and times Specific.Worldwide force Parcel uses a network of global partners to expand its services beyond the boundaries of The United Kingdom covers .6.99% of the world's population. Among its partners: General Company for Logistics Systems GLS is an air cargo company for parcels and the European Parcel Group (EPG) is a parcel company.

Questions about the educational situation: 1. Describe the different pricing strategies. 2. Explain the difference between primary research and secondary research. And why should the company use Both. 3. It is said that the balance of the promotional mix elements is more important and inuential than each individual element. analyze That statement in the light of the study of that case. 4. Evaluate the steps taken by Worldwide Force Parcel to determine the needs of market, decide in your opinion which of these steps was the most important and explain why you think that