Inventions become innovations when they are refined to such an extent that they continue to be successful in the market long after they were first invented. This is directly adding significant value to consumers such as adding new personalities and characteristics to products to suit and adapt to consumers ever-changing needs. The ultimate objective of innovation is to create sustainable growth that leads to a competitive advantage. To bring innovation into the market, companies need to conceive an invention and create a value chain around it. Innovation is not only about being creative or inventing something new. It is also about using knowledge to solve problems. It is about adding value to our work and this can result in a better product or service. There are four basic types of innovation which are basic, sustaining, disruptive and breakthrough innovation.

Write an article to depict the four basic types of innovations using ONE example for each type of innovation. The article must consist of: i. An introduction section to explain innovation and the basic types of innovation.