Investigate and draw up an improved and detailed Strategic Marketing Plan for a Local

hair salon. Your plan should integrate both push and pull marketing strategies in order to

create, maintain and increase brand awareness and return on investment (ROI). (85

marks)

Your plan should include:

Situation Analysis Market Analysis

Market Needs

Market Trends

Market Growth

SWOT Analysis

Competition and Buying Patterns

Service Offering

Keys to Success

Marketing Strategy

Mission

Marketing Objectives

Financial Objectives

Target Marketing

Positioning

Strategy Pyramids

Marketing Mix

Marketing Research

Competitive Strategies

Financials, Budgets, and Forecasts

Sales Forecast

Expense Forecast

Controls

Implementation Milestones

Contingency Planning

Difficulties and Risks