Investigating the use of emerging technologies and data analytics in the context of a case-study company ( Ford ) and evaluating the importance of digital technologies in its strategy

1. evaluating the types of emerging digital technologies or platforms are being used in the selected company and their values for its business (LO2).

2. recognising information sources which are used in the context of the company and discuss how these sources of information can be used by relevant decision makers (LO3).

3. critically assessing the relevant issues that you can recognise with regard to the company's digital strategy (LO4).

For the first requirement:

Emerging technologies. You should investigate to find out what type of digital emerging technologies and what digital platforms your selected company is using.

Values and benefits of emerging technologies and digital platforms. Your essay should critically evaluate what benefits and values using such technologies and platforms brings about for your case study company. Do these technologies increase the efficiency of its operations? Do these technologies and platforms lead the company to having a competitive advantage in the market?

For the second requirement:

Information sources. The essay must refer to at least one information source used by your selected company to make important decisions. You should also suggest what other sources are available that the company could have used in its process of decision-making.

Using information sources for decision making. discuss how the sampled company is able to turn the information from the recognised source(s) into insights and how these insights would empower its process of decision-making with regard to internal operations (e.g., increasing efficiency), customers (e.g., increasing their satisfaction), competitors (e.g.. increasing market share), etc.

For the third requirement:

The company's digital strategy and relevant issues (problems). Digital technologies have become a defining factor for many businesses and themain element of conducting business for others. You should argue how your selected company's digital strategy reflects the importance of digital technologies in conducting its business. Moreover, it is required to identify any issue (i.e., problem) in the adopted digital strategy and suggest a number of improvements in this regard.

- introduce the campany Ford and refer to its background and the industry in which it operates. Moreover, you can set the context for the rest of the essay

- (findings)

This section should contain the findings regarding using emerging technologies, values and benefits of emerging technologies and digital platforms, identified information source(s), using information sources for decision making and digital strategy in the context of the case study company.

- highlight the main findings of the investigation and conclude the essay.