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Investor will buy the bonds of a company that issues debt infrequently and in small amounts only if the company has secured a professional credit

Investor will buy the bonds of a company that issues debt infrequently and in small amounts only if the company has secured a professional credit rating. Why would investors insist on this condition?

b) What is the principal weakness of the payback period rule, when compared to the discounted cash flow method for project evaluation?

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