Question
,inyourroleasajuniordigitalmarketingconsultantintheAustralianmarketingagency,youarerequiredtocompleteamarketinganalyticsreportrequiredtoinformdecisionmaking inthebusiness. Yourfirstclientisthemediumsizedrestaurantbusiness operatinginMelbourne. Yourmanager hastaskedyouwithcreatingareportonyourclientorganizationwithanintentiontosubmitthisdocumenttoboth the internal stakeholder andtheclient.Asajuniordigitalmarketing consultant,youaretocreateacomprehensivemarketinganalyticsreportfortheclient,andrecommendsolutionsbasedonyouranalysis. Based onyour analysis, presentyourfindings intwenty-five-hundred-word report. For this,your report shouldfocusonthe following: Digitaldataandmarketingprograms-Datapointscreated bycustomers'onlineactivitiesiscriticaltoalterorcreate marketingstrategiesandtactics.
,inyourroleasajuniordigitalmarketingconsultantintheAustralianmarketingagency,youarerequiredtocompleteamarketinganalyticsreportrequiredtoinformdecisionmaking inthebusiness. Yourfirstclientisthemediumsizedrestaurantbusiness operatinginMelbourne.
Yourmanager hastaskedyouwithcreatingareportonyourclientorganizationwithanintentiontosubmitthisdocumenttoboth the internal stakeholder andtheclient.Asajuniordigitalmarketing consultant,youaretocreateacomprehensivemarketinganalyticsreportfortheclient,andrecommendsolutionsbasedonyouranalysis. Based onyour analysis, presentyourfindings intwenty-five-hundred-word report.
For this,your report shouldfocusonthe following:
- Digitaldataandmarketingprograms-Datapointscreated bycustomers'onlineactivitiesiscriticaltoalterorcreate marketingstrategiesandtactics. Relatetheimportanceofthisstatementin your client'scase by focusingonthe following:
- Dataelements-Basedonyouranalysis, recommend2elements thatareimportant totheorganizationto inform marketing programs.Explainyour rationale.
- Evaluateandrecommendanytwoofthethreekeytypesofdataanalysis.Explainyourrationale.
- SocialCustomerServiceModels-Dependingonorganizationalneeds,differentcompaniestakedifferentapproachestocustomerservicedelivery.Relatetheimportanceofthisstatementin your client'scasebyfocusingonthe following:
- Recommendanidealapproachfortheclientorganizationafteranalyzingtheneedsof theorganization.Explainyourrationale.
- Personalisation-Customersseekpersonalizedservice.Recommendstrategiestoimprovepersonalisationofthecustomerexperience(existingvsnewcustomers).Explain your rationale.
- Productlifecycle-MarketingresearchandManagementimplications.Consideryourclientisintending todevelopanewproductto existing markets.
- Explain howtheresearchobjectivescan change based on productlifecycle.
- Basedonthesechangestorequirements,recommendresearchstrategiestoexploreconsumer reactions,concerns andneeds.
- Explain howtheresearchobjectivescan change based on productlifecycle.
- Importanceoftheresearchplan-
- Datasourcesandchannelsofanalysis-Identifyingdatasourcesandidealtoolsiscriticaltothecompany.Afteranalysingthestrengthsandweaknessesofthetools/datasources,explainthe threedata sourcesyou recommendtotheclient.Youarealsoexpectedtoconductanalysisofyourkeycompetitorsusingthesetoolsandreportyourfindings.
- Researchmethods-Afteranalysingthestrengthsandweaknessesoftheresearchmethodsavailable toyour client,explaintworesearchmethodsyou willrecommendtotheclient.Develophypothesesandresearchplans(includingquestionnaires)totestthesehypotheses.Questionnairetobeincludedinappendix-notinclusiveofwordcount.
- Complexitiesofplanningforthefuture.Usingindustrypublicationsandotherarticles,explainhowyourclient'sdigitalmarketingstrategiescanevolveasaresultofthefollowingkeyfactors.
- Contentanalysisofthe future
- The analyticstalent gapo Managing customer datao Privacy
Youareexpectedto usemarketingtheoryinyourreportto engagethereader andprovidecontexttothe stakeholders.
include refrence
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