Irina has moved into a studio apartment and is looking for a Murphy bed to save space. She browses various retail and social media sites. One ad on Google catches her eye: it is an ad for a style of Murphy bed that was recommended by HGTV. She clicks on the ad and sees that the price and style of the bed is exactly what shes been looking for. She proceeds to make a purchase. This scenario depicts the use

Multiple Choice

click path

bounce rate

conversion rate

sentiment analysis

dashboard