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Is 30 brand too many, just right or too few for Marriott? Why? In 400 words (The Marriott-Starwood Merger: Navigating Brand Portfolio Strategy and Brand

Is 30 brand too many, just right or too few for Marriott? Why?

In 400 words

(The Marriott-Starwood Merger: Navigating Brand Portfolio Strategy and Brand Architecture) from this case study

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