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__________ is a method of market testing that represents the middle ground along both the cost continuum and marketplace realism continuum. Group of answer choices
__________ is a method of market testing that represents the middle ground along both the cost continuum and marketplace realism continuum. Group of answer choices Controlled market test Focus group t...
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
