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is an example of publicity. A . A billboard advertising your product B . Free mention of your company in a newspaper C . A
is an example of publicity.
A A billboard advertising your product
B Free mention of your company in a newspaper
C A radio commercial about your company
D A magazine ad showing your product
E A television commercial about your company
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Essentials of strategic management
Authors: Charles w. l. hill, Gareth r. Jones
3rd Edition
1111525196, 978-1111525194
